Álvaro Dias, associate professor with habilitation at iSCTE-IUL, has been teaching since 1995, specializing in Tourism, Marketing and Entrepreneurship. Alongside his teaching, he has served as a consultant for various organizations, including the Ministry of Economy, IAPMEI, AIP, AEP, AERLIS, GNR, ACT, CCP, Turismo de Portugal, and numerous private companies. He holds two PhDs, both awarded with honors (cum laude)—one in Management with a focus on Marketing and the other in Tourism. Additionally, he possesses a Master's in Strategy, an MBA, a Bachelor's in Management, and has completed postgraduate studies in E-business. Álvaro has led the Economic and Business Sciences department at UAL, directed the Master's and Bachelor's programs in Marketing, and co-directed the Bachelor's in Management at ISG. He also coordinated the Tourism Destination Management Master program at Universidade Lusófona. As an author, he has written 26 books and published over 240 Scopus indexed articles. In recognition of his contributions, he received the GNR D. Nuno Álvares Pereira Medal of Merit and a diploma of Commendation in 2022. He was honored with the research award from the Chair of Intelligent Tourism of the Junta de Andalucía and the University of Seville in 2021, followed by the extraordinary research award from the University of Seville in 2023. His co-authored article, "Entrepreneurship's Role on Dynamic Capabilities: A Longitudinal Study on Brazilian and Portuguese Firms," was nominated for the Best Paper Prize at the Strategic Management Society's Special Conference in 2011. Álvaro has supervised two post-doctoral fellowships, 16 PhD candidates, and 247 master's students. His international teaching and research experience includes countries such as Angola, Brazil, Bolivia, Mexico, Peru, Colombia, Spain, Poland, Romania, and Finland.

Prof. Helena Rodrigues holds a PhD in Management-Specialization in Marketing at ISCTE-IUL, Lisbon, Portugal. She received her B.Sc. and M.Sc. degrees in Marketing from ISLA-Lisboa and Laureate. She has worked for global Asset Management Banks and in the Marketing Department for a Global Pharmaceutical Company. She lectures Marketing at ISCTE-IUL and Tourism Marketing at Universidade Católica Portuguesa . Her main research is in the area of Medical Tourism, Wellness and Health Tourism, Service Quality, Social Media and Higher Education.

Filipa Rosado Pinto is an Adjunct Assistant Professor of the Department of Marketing, Operations and General Management at Iscte- Instituto Universitário de Lisboa. Presently, she is also an Adjunct Assistant Professor at NOVA SBE. Filipa obtained her PhD in Management (Marketing specialization) at Iscte, in 2022. She also holds an MBA from IE Business School and a bachelor’s degree in management from NOVA SBE. Following ten years of experience in marketing, in multinational companies, from Fast Moving Consumer Goods and the Pharmaceutical Industry, she moved into Academia in 2016.  Filipa´s current research interests include -among others- consumer-brand relationships, brand management and services marketing. Her research has been published in international scientific journals, such as EuroMed Journal of Business, Journal of Promotion Management and International Journal of Hospitality Management. Her work has also been presented at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, GAMMA-GMC (Global Marketing Conference) and EuroMed Academy of Business conference.

Graça Trindade is an Assistant Professor of the Departament of Quantitative Methods for Management and Economics. She got the PhD in Quantitative Methods - Econometrics in 2007 from ISCTE on "Models of Latent Segments of a Market with Aggregate Data". She has published in Journals such as Social Indicators Research Journal, The International Review of Retail, Distribution and Consumer Research (IRRDCR) and the European Journal of Operational Research (EJOR). Her research interests include Mixture models for longitudinal data, Optimization methods, Multivariate data analysis and Statistical Analysis.

Maria João Velez  is Assistant Professor at the Department of Human Resources and Organizational Behavior. Her research interests include ethical leadership, destructive leadership, followership, emotions in the workplace, occupational stress, coping strategies, having some of her work published in international journals such as Journal of Occupational Health Psychology, European Review of Applied Psychology or The Leadership Quarterly. Furthermore, she has also participated in several national and international research projects.

Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world.  Sandra Loureiro is in the position 21 among the 8623 researchers in Marketing.  Sandra Maria Correia Loureiro is Professor at ISCTE-IUL and a researcher in the BRU and SOCIUS. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). She is also in the Scientific consulting body of (i) EuroMed and Euromed Research Business (EMRBI), (ii) AIRSI Conference and in relation to the Spanish Journal of Marketing-ESIC, (iii) CEO - Centro de Investigação de Economia e das Organizações, among others the scientific Committees. In 2024 she won the BEST TRACK CHAIR AWARD in the 2024 Global Fashion Management conference for the conjoint symposium GAMMA-BRU-Iscte Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. She has publications with academics from different countries in the world, such as USA, UK, Germany, Spain, Austria, South Korean, China, Australia, Cyprus, Greece, Israel, Italy, Mexico, Chile, Malaysia, Brasil. Her papers were published in a variety of peer reviewed journals, such as Journal of Marketing (ABS 4*), Journal of Retailing (ABS 4), Tourism Management (ABS 4), Journal of Travel Research (ABS 4), Journal of Business Research (ABS 3), International journal of Hospitality Management (ABS 3), Journal of Cleaner Production, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Best Paper Award TomiWorld 2017 and Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Honour Award at 2019 Global Fashion Management conference-GAMMA (among others). Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference for the Uncompromising Service as a Conference Co-Chair. Best Reviewer Award by Psychology & Marketing for the year 2021. Sandra has also participated in Zoom webinars and in-person interviews for newspapers, magazines, and TV where she exposes the social implications of her research (e.g., Briefing, DINHEIRO VIVO, Publico, Journal Económico).