Curricular Courses
Supervisions
Phd Thesis
José Miguel Estevens Gaspar, "Enhancing customer experience using gamification in the supermarket context", Filipa de Carvalho Rosado Pinto, Phd Thesis,
Master Thesis
Mafalda Moreira de Melo e Faro, "Autenticidade da marca: antecedentes e consequências no turismo heritage", Filipa de Carvalho Rosado Pinto, Master Thesis, Concluded, 2023
Amadeu José Vasconcelos Rodrigues Carvalho, "As casas de Fado Portuguesas: o papel da experiência do consumidor, da qualidade do serviço e das intenções de consumo, na perspetiva dos profissionais do setor", Filipa de Carvalho Rosado Pinto, Master Thesis, Concluded, 2023
Carla Sofia Santos Jordão, "Geração Z: sustentabilidade no consumo de moda de luxo", Filipa de Carvalho Rosado Pinto, Master Thesis, Concluded, 2023
João Philippe Santos Jacob, "Comunicação das Práticas Sustentáveis no Setor Hoteleiro Português", Filipa de Carvalho Rosado Pinto, Master Thesis,
Scientific Articles in International Journals
Rosado-Pinto, F. & Loureiro, S. M. C. (2024). Authenticity: Shedding light on the branding context. EuroMed Journal of Business. 19 (3), 544-570, Ciência-IUL
Rosado-Pinto, F. & Loureiro, S. M. C. (2023). What an amazing experience! The role of authenticity and engagement in upscale hotels. International Journal of Hospitality Management. 114, Ciência-IUL
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach. Journal of Promotion Management. 26 (4), 457-480, Ciência-IUL
Rosado-Pinto, F. & Loureiro, S. M. C. (2020). The growing complexity of customer engagement: a systematic review. EuroMed Journal of Business. 15 (2), 167-203, Ciência-IUL
Conference Proceedings
Bilro, R. G., Loureiro, S. M. C., Rosado-Pinto, F. & Costa, I. (2020). The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 478-479). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. In 2020 Global Marketing Conference at Seoul Proceedings. (pp. 639-644). Seul: Global Alliance of Marketing and Management Associations., Ciência-IUL
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach . In Proceedings of the 48th EMAC Conference. Hamburg: EMAC., Ciência-IUL
Pinto, F. R. & Loureiro, S. M. C. (2019). Customer engagement: Growing relevance in marketing research. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1788-1790). Thessaloniki, Greece: EuroMed Press., Ciência-IUL
Pinto, F. R. & Loureiro, S. M. C. (2019). Authenticity in international marketing field: Systematic literature review. In Vrontis, D., Weber, Y. and Tsoukatos, E. (Ed.), 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment. (pp. 1816-1820). Thessaloniki, Greece: EuroMed Press., Ciência-IUL
International Communications
Oral Presentation
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2020). Tourist-hotel relationship: the role of customer experience and brand authenticity. Global Marketing Conference- GAMMA 2020., Ciência-IUL
Rosado-Pinto, F. & Loureiro, S. M. C. (2019). Authenticity in international marketing field: systematic literature review. 12th Annual Conference of the EuroMed Academy of Business., Ciência-IUL
Rosado-Pinto, F. & Loureiro, S. M. C. (2019). Customer engagement: growing relevance in marketing research. 12th Annual Conference of the EuroMed Academy of Business., Ciência-IUL
