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Leccionado em
Inglês
Tipo de ensino Presencial
Corpo Docente para (2024/2025)
Daniela Langaro is assistant professor at ISCTE-IUL (Portugal), visiting professor at Catolica Lisbon (Portugal) and collaborated for 5 years with Vlerick Business School (Belgium). Following her 15 years of experience in marketing in companies from Consumer Packaged Goods (Unilever, Procter and Gamble and Danone) and OTC (Angelini Farmacêutica), Langaro moved to academia in 2012. Her general research interests involve issues in internet marketing, social media, brand communications and brand management.
Jorge Nascimento conduz investigação multidisciplinar na Business Research Unit (BRU-IUL), e lecciona no ISCTE Business School (ISCTE-IUL). Tem mais de 20 anos de experiência empresarial em funções de Comissão Executiva, comunicação, marketing digital, promocional, e gestão de equipas e produtos, em sectores diversos como Indústria, Retalho, Electrónica de Consumo e Telecomunicações.
A sua pesquisa na área do comportamento do consumidor, sustentabilidade, gestão de marcas e disrupção tecnológica encontram-se publicadas em revistas científicas internacionais diversas, de ranking Scopus Q1 e ABS. Adicionalmente, os seus interesses de pesquisa também incluem os aspectos emocionais e sociais dos processos de tomada de decisão do consumidor.
O Jorge colabora como revisor em diversas revistas e conferências internacionais, contribuiu para capítulos de livros, e apresentou o seu trabalho em eventos internacionais tais como a GAMMA/Global Marketing Conference, ANZMAC, and Euromed Academy of Business.
Álvaro Dias, professor associado com agregação no iSCTE-IUL, é docente desde 1995, especializado em Turismo, Marketing e Empreendedorismo. Para além da docência, tem sido consultor de diversas entidades, nomeadamente Ministério da Economia, IAPMEI, AIP, AEP, AERLIS, GNR, ACT, CCP, Turismo de Portugal e inúmeras empresas privadas.
É detentor de dois doutoramentos, ambos com distinção (cum laude) - um em Gestão com especialização em Marketing e outro em Turismo. Possui ainda um mestrado em Estratégia, um MBA, uma licenciatura em Gestão e uma pós-graduação em E-business.
Álvaro liderou o departamento de Ciências Económicas e Empresariais da UAL, dirigiu os programas de Mestrado e Licenciatura em Marketing e co-dirigiu a Licenciatura em Gestão no ISG. Coordenou também o Mestrado em Gestão de Destinos Turísticos na Universidade Lusófona.
Como autor, escreveu 26 livros e publicou mais de 240 artigos indexados na Scopus.
Em reconhecimento dos seus contributos, recebeu a Medalha de Mérito da GNR D. Nuno Álvares Pereira e um diploma de Louvor em 2022. Foi distinguido com o prémio de investigação da Cátedra de Turismo Inteligente da Junta de Andaluzia e da Universidade de Sevilha em 2021, seguido do prémio extraordinário de investigação da Universidade de Sevilha em 2023. O seu artigo em coautoria, “Entrepreneurship's Role on Dynamic Capabilities: A Longitudinal Study on Brazilian and Portuguese Firms”, foi nomeado para o Prémio de Melhor Artigo na Conferência Especial da Strategic Management Society em 2011.
Álvaro orientou duas bolsas de pós-doutoramento, 16 doutorandos e 247 alunos de mestrado. A sua experiência internacional de ensino e investigação inclui países como Angola, Brasil, Bolívia, México, Peru, Colômbia, Espanha, Polónia, Roménia e Finlândia.
Business Consulting Manager na Havas Media, Grupo Havas, com background em Agências de Media Multinacionais e experiência na gestão de meios omnicanal em sectores como Automóvel, Grande Distribuição, Saúde, Banca, Retalho, entre outros. Formador na Academia APAN. Mestre em Marketing pelo ISEG com trabalho desenvolvido na área de redes organizacionais.
Prof. Helena Rodrigues holds a PhD in Management-Specialization in Marketing at ISCTE-IUL, Lisbon, Portugal. She received her B.Sc. and M.Sc. degrees in Marketing from ISLA-Lisboa and Laureate. She has worked for global Asset Management Banks and in the Marketing Department for a Global Pharmaceutical Company.
She lectures Marketing at ISCTE-IUL and Tourism Marketing at Universidade Católica Portuguesa . Her main research is in the area of Medical Tourism, Wellness and Health Tourism, Service Quality, Social Media and Higher Education.
Gestor de negócios e empresário com mais de 30 anos de experiência em Portugal, Espanha, Marrocos, Brasil e Angola.
Professor convidado desde 1995, especializado em Direcção Comercial, Gestão de Vendas, Negociação, Gestão de Marketing e Planeamento de Negócios.
Ricardo Godinho Bilro is an Assistant Professor (with habilitation) of Marketing at ISCTE – Instituto Universitário de Lisboa, where he teaches Marketing at undergraduate and Master’s degree levels. He earned his PhD in Management with a specialization in Marketing from ISCTE Business School. He currently holds the roles of Department Deputy Chair (Department of Marketing, Strategy and Operations) and Director for the Erasmus Mundus joint Master’s degree program in Tourism Development & Culture (TourDC). He is a guest lecturer at the University of Glasgow (UK) and the University of Malta for the TOUR DC program and has served as a Visiting Professor at different institutions, such as EM Strasbourg Business School (Strasbourg, France), TH Köln (Cologne, Germany), Laurea University of Applied Sciences (Helsinki, Finland) and Université Gustave Eiffel (Paris, France).
As a researcher at ISCTE’s Business Research Unit, Ricardo’s research interests include Digital Transformation, Technology Adoption, and Social Media Marketing. His research has been published in various international scientific journals, such as the Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management, and Journal of Hospitality Marketing and Management. He has also presented his work at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing.
Ricardo has received several awards for his contributions, including the best teacher award for the postgraduate program in Digital Marketing at ISCTE Executive Education in 2022 and 2023, the best paper award at TomiWorld 2017, and the best conference paper in GAMMA-GFMC 2019.
Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world. Sandra Loureiro is in the position 21 among the 8623 researchers in Marketing.
Sandra Maria Correia Loureiro is Professor at ISCTE-IUL and a researcher in the BRU and SOCIUS. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). She is also in the Scientific consulting body of (i) EuroMed and Euromed Research Business (EMRBI), (ii) AIRSI Conference and in relation to the Spanish Journal of Marketing-ESIC, (iii) CEO - Centro de Investigação de Economia e das Organizações, among others the scientific Committees. In 2024 she won the BEST TRACK CHAIR AWARD in the 2024 Global Fashion Management conference for the conjoint symposium GAMMA-BRU-Iscte.
Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. She has publications with academics from different countries in the world, such as USA, UK, Germany, Spain, Austria, South Korean, China, Australia, Cyprus, Greece, Israel, Italy, Mexico, Chile, Malaysia, Brasil. Her papers were published in a variety of peer reviewed journals, such as Journal of Marketing (ABS 4*), Journal of Retailing (ABS 4), Tourism Management (ABS 4), Journal of Travel Research (ABS 4), Journal of Business Research (ABS 3), International journal of Hospitality Management (ABS 3), Journal of Cleaner Production, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Best Paper Award TomiWorld 2017 and Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Honour Award at 2019 Global Fashion Management conference-GAMMA (among others). Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference for the Uncompromising Service as a Conference Co-Chair. Best Reviewer Award by Psychology & Marketing for the year 2021.
Sandra has also participated in Zoom webinars and in-person interviews for newspapers, magazines, and TV where she exposes the social implications of her research (e.g., Briefing, DINHEIRO VIVO, Publico, Journal Económico).